Why Personalization algorithms won’t work
by Peter
Because they don’t know “Me”.
There’s this great TED video up on Yahoo… What Facebook and Google (and a few others) are hiding from the world.
So what’s going on here? Well what the Content providers are doing is “monitoring and measuring” You…
And then they start building a profile on You…
Which means that “You” get placed in a bubble…
And then they give “You” content they think (algorithms) is appropriate…
But what they (algorithms) fail to do is give you more content because they’re not very good at solving these kind of problems…they’re filtering and NOT in a good way.
When the Internet finally “Knows Me” it becomes a much more colorful and relevant world.
And that’s why when we built the “Choice” browser, we included a little something for You…it’s called “Me”, and allows “You” to chose what you want to share with the Internet. This allows those algorithms to make some really smart “Choices”, and for you to see “lots of really cool bubbles”.
