(Or Why I think 3P-Based Infrastructure and Value-Add Channels are Sexy) Over the past decade, rapid advancements in mobile technology and mobility in general, have changed how we live and how we do business. It has changed us from an “on-demand” world to an “always connected” world. No doubt, mobile is here to stay and […]
Posts Categorized: Uncategorized
Definition or Death for DNT?
“One in three Brits is likely to stop using IE10 because of Do Not Track. Oh My! That’s terrible! But is it really accurate???? I’m a marketer. I understand how statistics can be modified to support your specific business case. I also get the value of a great “title” or sound bite. This one […]
The New G-Men (or Should I Say G-Women) of Privacy
Digital Privacy is a big deal and with the US elections behind us, we can get on with the business at hand – finalizing standards and regulation (or the enforcement thereof) that protect our basic rights to know who is collecting and using our data, how it’s being used AND having greater choice over who […]
Tracking Enablers: Did You Know About Widget Tracking?
Just this past week Twitter announced its recent changes to service and that they would honor the upcoming Do Not Track (DNT) standard. Around the same time, a colleague of mine also noted that after visiting his Facebook profile, he notice the company was capturing non-Facebook site visit data whether or not he clicked […]
“How To” on Digital Privacy
Last week, Kate Murphy of the New York Times published an article entitled, How to Muddy Your Tracks on the Internet. What really impressed me about this article is that we now need to to take proactive steps and possibly even spend our own money to protect our online privacy – something that should […]