The Do Not Track standard is now live in every major OEM browser. Consumers who are interested can check a box marked ‘Tell Web sites not to track me’ and the browser will add a ‘header’ (a message) to every request the user makes in the browser, indicating to the Web server that […]
Posts Categorized: Privacy
Why the proposed Do Not Track standard is going to fail – it’s all about Trust
As the saying goes “A civilized society cannot function without trust”, ergo it’s also appropriate to extend that premise to the Internet – “A civilized Internet based society cannot function without trust”. So how do we define trust? There’s a great definition to be found on the Web – link – in short: “Trust is […]
The Future of Social Media Marketing?
The following article was written by Emily R. Coleman, President of Competitive Advantage Marketing, Inc. When I first read it I absolutely knew that Emily had hit the proverbial nail on the head, and with her permission we’re now adding it to our blog. A friend recently sent me Evan Bailyn’s Outsmarting Social Media with the instructions to […]
The Politics of DNT
Came across this brief June 8th, 2012 piece from the Wall Street Journal, “Romney Ads go Mobile.” The short version is that both the Romney & O’Bama campaigns are using data collected about online users (via an ad service) to target their messages to swing state voters. Makes perfect sense. Technical and marketing kudos […]
The Future of Social Media Marketing? (Republished)
This is one that we really liked and wanted to pass along to you. It was originally posted on May 21, 2012 by Emily R. Coleman. Dr. Coleman talks from a user’s (and marketer’s) perspective as to her concerns about privacy how much data is being collected through Social Networks. I hope you find it […]