(Or Why I think 3P-Based Infrastructure and Value-Add Channels are Sexy) Over the past decade, rapid advancements in mobile technology and mobility in general, have changed how we live and how we do business. It has changed us from an “on-demand” world to an “always connected” world. No doubt, mobile is here to stay and […]
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Definition or Death for DNT?
“One in three Brits is likely to stop using IE10 because of Do Not Track. Oh My! That’s terrible! But is it really accurate???? I’m a marketer. I understand how statistics can be modified to support your specific business case. I also get the value of a great “title” or sound bite. This one […]
The New G-Men (or Should I Say G-Women) of Privacy
Digital Privacy is a big deal and with the US elections behind us, we can get on with the business at hand – finalizing standards and regulation (or the enforcement thereof) that protect our basic rights to know who is collecting and using our data, how it’s being used AND having greater choice over who […]
The DNT Rope-a-Dope
Even us folks that don’t follow boxing know the infamous rope-a-dope. Show them one thing and then deliver another. The classic, you never saw it coming. So what does this have to do with Do Not Track? In theory, the DNT effort of the W3C is about defining the technical standards to support the ability […]
The Politics of DNT
Came across this brief June 8th, 2012 piece from the Wall Street Journal, “Romney Ads go Mobile.” The short version is that both the Romney & O’Bama campaigns are using data collected about online users (via an ad service) to target their messages to swing state voters. Makes perfect sense. Technical and marketing kudos […]