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End User Experience Monitoring Myths

Posted by & filed under EUE, Quality of Experience, Uncategorized, User Experience.

Wow!  Couldn’t stop shaking my head in agreement while reading through Donna Parent’s recent blog about The Top 10 Myths About End User Experience Monitoring from Tuesday’s SandHill.com opinion section.  Right on the money.  And I’ll argue that when you extend her analysis beyond apps to the Web and beyond the desktop to mobile, getting […]

Usability – Key to the Mobile Web Experience

Posted by & filed under #mobile, Context, Performance.

Jakob Nielson hits it on the head with this Click Z interview,   Jakob Nielsen on Usability for Mobile Sites and Apps conducted by Melinda Krueger. Performance Matters. It is not about short, it is about “ultra short”.  Mobile use is secondary to the main activity of the user (shopping, dining, changing a tire, watching TV…). […]

Mobile Testing Tips – Use a Fixed Location

Posted by & filed under Uncategorized.

Just returned from a trip to the Pacific Northwest and had a chance to run some side-by-side mobile Web performance tests using the AT&T Motorola Atrix and the T-Mobile MyTouch (HTC).  I compared the same 3 pages throughout my trip to get some consistency, and wanted to share just how complex the mobile testing matrix […]

You Know what they Say about Assumption?!

Posted by & filed under Personalization, Who: User Information.

I’m a marketer and understand all the good reasons for tracking online behavior.  At 5o9, we’re all about the 3Ps – Performance, Privacy and Personalization.  Ahh… personalization, the holy grail of mobile marketing – but, marketers, beware.  Your good intentions may have unintended consequences, as you’ll learn about in this great TedTalk video from Eli […]


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